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15 Ways to Use Assessments
to Gather
Information & Attract Customers
by Kathy Sparks
Techincal Support for Assessment Generator
Assessments are being used in a variety of ways throughout the
coaching, career, employment, health, and even to test employees’ knowledge
about the jobs they are doing. Jobs like customer service,
software knowledge, hardware knowledge, management style, and what type of
career a person would be most suited for can be tested and analyzed by
giving a simple assessment.
Assessments are used to determine the category or type of career, coach, fitness
coach, relationship preference – if you have a service to sell, assessments can
be used to engage your website visitors who will want to know more about what
you have to offer. Having your website visitors “test themselves” without
obligation is a terrific way to gain your respect and keep them coming back.
Assessments are great tools for the initial opening conversation. If there is a
form to fill out, use assessments and same yourself time and money.
1. Employers - create a personality assessment. Pre-hire
personality screen assessments specially built for your company are most
important when you are making a hiring decision. Make them fast, easy, and fun.
Assessments are an easy tool to suggest that people with certain personalities
are best suited to certain careers. See if your potential new hire will fit in
your company culture.
2. Real Estate Agents - create an assessment to determine the
type of residence that is best for the visitor to your web site. Assessments can
be used to determine the price range a potential buyer can afford.
3. Customer Service – create an assessment to analyze how an
employee is representing your company when he/she answers the phone for you.
4. Software Tech – create an assessment to determine the depth
and type of software a potential employee will best fit into the company. Help
employees demonstrate any new abilities by letting them take assessments several
times a year.
5. Hardware Tech – make sure your employees and potential
employees can address the problems that will be presented to them by your
customers – re-assess their abilities a couple times a year. Assessments are
appropriate when the knowledge, skill, or ability they measure can clearly be
shown to be job-related and is not easily trainable once the person is on the
job.
6. Coach Training – help your coach trainees determine their
niche or coaching type they are best suited for or the type of clients they
should pursue. Using the knowledge gained through assessments, the coach can
encourage and support the development of the trainee and enable the trainee to
connect more powerfully with others.
7. Coaches – use online assessments for your in-take forms –
have your new client fill in the “discovery” form online. The use of assessments
will make your clients and prospects think much deeper than before. Used
appropriately, the right assessment is a key part of the coaching conversation.
Many forms and types of assessments have been used for many years, in consulting
and psychotherapy as well as coaching.
8. Employment Agencies and Temporary Agencies – give your
clients assessments to determine the best job they are suited for and the depth
to which they know the subject. Assessments are a great time to make initial
contact with the career center online and encourage your visitor to come to you
for help in finding a job. Having the results of the assessment in hand, a
career professional can more intelligently discuss what the client’s needs are
and how the career center can assist with meeting those needs.
9. Fitness Centers – Create assessments for new clients to
determine the individual’s preferred styles of exercise, his/her motivation and
communication preferences, and their fitness goals. A coach/manager account can
be established for the trainer to manage and have access to the client
assessments.
10. Athletic Teams – Properly designed assessments can
determine a team member’s strength, as well as problem areas or emotional
barriers that could prevent a player from achieving peak performance.
Assessments can help determine the level of stress a player may be experiencing.
11. Clubs – Assessments can be used to determine at what level
a person should be put into to properly balance competition, personalities and
performance. Tennis Clubs, golfing clubs, even pool tournaments.
12. Business Niche – Create assessments to help people
determine the best business they may be suited for, i.e. a franchise, home
based, day care. Results can then be linked to additional assessments to
determine the type of daycare, for instance, the type of franchise is best
suited for a particular person.
13. Relationships – determine where your web site visitors are
in their relationships, what issues they are facing, what their goals are for
better relationships.
14. Families and Parenting – assessments are a great self-study
to help a person learn where they may need help in their parenting or family
relationships – why they are experiencing unhappy situations and then offer
materials for improving the problems.
15. Employees 3-Way Assessments – 1. Self assessments for each
employee, 2. Manager’s productive assessment and finally the HR assessment –
combine them for the final annual review.
Assessments are useful to figure out where a person is in his/her current
situation to determine how to move forward. Assessments are unique in that they
adapt to each person’s ability, accurately measuring what a person knows and
needs to learn. In addition, good records can measure growth and progress over
time.
Assessments are easy to administer and convenient to use using
online tools. They are a diagnostic exercise, carried out by you, as the
professional, to consider the current situation of your client, customer,
employee or student. Although assessments can be any length necessary, a good
rule of thumb is to keep it short enough to keep the participant’s attention and
interest. Remember to always add your visitors name and email address to your
“prospects” database when they take an assessment.
If you are currently having people fill in forms, you can easily transform those
forms to online to complete assessments, have them automatically scored and
analyzed, and you receive the results via email, print them out for your file,
and view the results online. There are online tools available for creating
assessment easily and quickly. I use Assessment Generator at
www.assessmentgenerator2.com
Try it FREE!
About The Author:
Kathy Sparks is the owner of Your Virtual Resource, VA for clients around the
country and online business manager. She is the co-creator of this new
Assessment Tool along with Milana Leshinsky and provides technical support and
programming improvements to the product. Stop giving away your time - give
away Free Assessments instead! Create custom online assessments in 5
minutes: www.Assessment
Generator2.com
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